We exist to make brands revered and relevant in their marketplace by creating an emotional connection to the brand, inspiring both employees and customers.
We are a brand communications agency that develops communication strategies based on emotional insights and emotional learnings in order to effectively engage with customers, therefore helping to drive increased revenues for our clients.
“90% of all decisions are based on ‘emotion’ and not ‘features and benefits’”
At bastion, we begin by helping our clients gain a deeper understanding of the emotional drivers influencing their customers, then use these as the foundation to build branding and communication programs. When this is achieved, our clients’ brands become revered in the marketplace, delivering them significant competitive advantages.