16 October 2011
In March Ruslan Kogan of Kogan Technologies challenged JB-HiFi boss Terry Smart to a $1m bet.. http://bit.ly/quHVSa
Never one to shy away from any publicity Ruslan Kogan has again challenged JB Hi-Fi by issuing an open letter via a full page advertisement in the Herald Sun.. http://bit.ly/rsG6HB.
In a landscape where many brands seem to want to fly under the raider Ruslan’s constant and very public antagonism of his competitors is refreshing.
Love him or loathe him, Kogan is consistent with his company’s branding, has he highlighted a hypocrisy in the way JB Hi-Fi have branded themselves… “Always Cheapest Prices”?